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Unethical Diet and Fitness Marketing: It’s Everywhere.

October 5, 2011 by

The diet health and fitness industry has it’s fair share of shady salesmen and dubious claims. In fact, it might be the worst offender for false claims and marketing ‘hope’ with no real science or evidence to back up the claims. The marketing in the diet and fitness and health industries are largely based around a fear based model.

This sign should be outside of every health food store in north ameica.

The basic pattern is to get you to become aware and afraid of something that you were never aware of or afraid of, work you  up into a frenzy about it, then sell you a solution to remove the fear. This is the easy way out of marketing and sales. It’s also irresponsible and in many cases can cause serious psychological harm and turmoil for the unassuming customer.

The problem stems from a blurring of the lines between what is a real health practitioner vs a pseudo practitioner. Who can you trust? Who has a read background and a real degree that qualifies them to give you real health advice and guidance?

Should you be listening to the ‘fitness co-ordinator’ at the local gym? Or even worse the sales rep who is trying to hustle memberships and personal training? Or should you restrict your  advice to your family physician? It’s hard to know where to draw the line and who to listen to and who to ignore.

In todays uncensored podcast we’ll discuss these blurry lines and give an example of advice gone wrong. The industry is inherently irresponsible so the onus is on you to take responsibility for your health, and for what advice you  choose to follow.

Coincidentally the day we recorded this podcast this story about reebok having to pay $25 million for false claims on their ‘toning shoes’ hit the interwebs. Check it out here: Reebok gets slammed for false claims

John
John

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Calculating Metabolic Rate – How To REALLY Do It

September 26, 2011 by

Metabolic Rate…Metabolism, BMR, RMR…these are buzz words that the diet and fitness media throw around all the time, however it’s greatly misunderstood.

There are many ‘metabolic rate’ calculators online that you can use to supposedly find out what your specific metabolic rate is by typing in your height, age, gender and weight. Some even have an ‘activity factor’ built into the calculator that is supposed to incorporate the amount of calories you are burning when you partake in various daily activities.

Do you think a simple calculator can really estimate your metabolic rate exactly?

Metabolic rate calculators are meant to be estimators, not fact. If you type your information into a calculator and it says your metabolic rate is 2500 calories per day, but when you eat 2500 calories per day you gain weight, then you have proof that your metabolic rate is actually lower than this number. You also have proof that the calculator is wrong.

This however is not how many people view this sort of situation. I get countless emails from people who say they’ve used a calculator and the calculator says their metabolic rate is X or Y, and when they try to eat that much they gain weight. Instead of believing that the calculator is broken or wrong they instead believe there is something wrong with themselves because they don’t fit into what the calculator said.

The tragedy is the fact that most people have the automatic assumption that they are broken instead of the calculator. This has to change if people are going to start having a healthier attitude and clearer picture of what it takes to get in shape and stay in shape.

In today’s podcast, we’re going to get to the bottom of what is behind metabolic rate calculators and what we know about metabolic rate in general.

We’ll explain how you  should view the numbers these calculators give you and how to use it as a general starting point to explore where you  might need to start if you’re trying to lose weight or get in shape.

Once you start viewing these calculators for what they really are you, can let go of any potential roadblocks or fears you might have about your ‘metabolism being broken’.

John

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Deconstructing Media – How To Read Between the Diet & Fitness Lines

September 19, 2011 by

Diet and fitness information can be found in print, television, online, from health care practitioners, and just about everywhere else. It seems that everyone has an opinion on what to do for ‘fitness’ and ‘health’. So how do you know who to listen to and who to ignore?

The words tell a difference story when you know whats going on behind the scenes

Is it as simple as picking one group of people and following everything they say? Or is it more prudent to pick and choose from various camps and philosophies and piece together your own unique system?

How do you even know where to start? Do you need to go back to school for a degree in physiology? That sounds a bit drastic. It makes more sense to just follow the advice of a professional who has already done this work. But just like any profession, some health care practitioners aren’t as good as others, and the message you get from them depends on the medium.

The story you’ll get from a practitioner when you see them in an off the record face to face conversation can be drastically different from the story they might write in an article for a popular website or magazine. You have to learn how to consume recommendations and information based on the media and platform it’s being delivered from.

In today’s podcast Brad and I break down an article that was sent to us online. We’ll teach you what specific buzz words to look out for and what they mean legally. We’ll explain what influences most articles you find in print and online and how the message can become distorted.You’ll see how selectively pointing out parts of the truth and leaving out other parts can paint a picture exactly opposite of what the facts say.

Finally you’ll learn how to think your way through any article you read and decide if the message is credible, has any real backing in science, is worth looking into further and ultimately taking action on.

John

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Branched Chain Amino Acids – Benefits, Side Effects, and Real World Results

September 12, 2011 by

Branched Chain Amino acids (BCAA’s) are a popular supplement in the bodybuilding industry, specifically they’re marketed for building muscle, preserving lean muscle during dieting, and even increasing fat loss while dieting.  But do any of these claims hold up to scientific scrutiny?

(women click here for your version of this post)

BCAA’s – Should you take these suckers or not?

When you take a closer look at the research you’ll find out that the experiments on branch chain amino acids are done with a very specific timing and protocol with specific end point measurements. Fitness marketers then tell you to recreate the experimental settings in your daily routine in an effort to mimic the results of the study.

But what are the results anyway? Most people just want to build muscle and drop bodyfat and look good…and I can tell you that neither muscle building nor fat loss are ever measured in these studies. In almost all cases the research looks at surrogate end points such as protein synthetic rate which is then extrapolated to mean ‘muscle building’.

In today’s uncensored podcast, we’ll discuss the research on BCAA’s what the methods and results mean and if you should even take them.We look at the effect popular fitness media has on our choices in supplements and how the success of one supplement can mold our opinion of other supplements.

Things to consider are your personal fitness goals, your current state of health (are you lean, overweight, obese, diabetic etc), the amount of time you have to spend working out and the amount of money you have to spend on supplements.

The intersection of your training experience, your goals, what you expect from BCAA’s and your budget will determine if you should take them or not.

John

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Lean Body Mass Lies Within Common Fear Based Marketing

September 5, 2011 by

The diet and fitness marketing world largely functions on fear based marketing. The basic template is to throw some science-y sounding terms at you that make you believe there is an absolute right and absolute wrong way to go about losing bodyfat and gaining muscle mass.

You might describe Greg Valentino as having a pathologically high level of lean body mass.

Even though millions of people on a daily basis gain muscle and lose bodyfat doing it their own way, the marketing will have you believe most of them are doing it wrong and that the consequences are dire.

One of the most pervasive marketing induced fears is the fear of losing muscle mass when you decide to diet down and reduce bodyfat. This message has been trumpeted for years and now it is taken as common knowledge that when you eat less calories you will automatically lose muscle mass.

This is an illogical fear as anyone who has gained muscle in the past knows that muscle mass is not a constant state, but is more correctly viewed as a transient state based on multiple factors including your hydration status, your current training status, your age, use of drugs or not, genetic predisposition, injury/sickness status (ie: do you have a broken bone, tendonitis, a sprain, the flu etc).

Somewhat ironically fat mass is more stable on a day to day basis, but can be changed quite rapidly by simply increasing or decreasing your calorie intake. Muscle mass can appear different on a day to day basis based on hydration status and some of the other aforementioned factors, but it takes years to build it up.

Diet and fitness marketing is training us all to always look at the cup as half empty. When we lose bodyfat, we’re told that we’ll just ‘gain it all back when we got back to eating normal’. Conversely when we lose some lean body mass (and potentially some muscle mass) while dieting we’re lead to believe it is gone forever and we can never again build that muscle mass back up again.

We’re taught that almost any action we take is a lose-lose situation.

Losing and gaining lean body mass is at the root of the fear based marketing directed at men who are working out trying to build muscle and reduce body fat.

This fear mongering has to stop, and in today’s podcast Brad Pilon and I try to put a stake in the heart of this message once and for all to help clear your mind and remove any mental roadblocks that might be holding you back from getting into your best shape.

We’ll review some research explaining the concept of pathological increases in lean body mass, and the fact that being obese might actually bring with it too much lean body mass that must come back down to physiologically normal healthy levels before you can truly have the body you want.

We’ll also discuss the difference in perception of gaining and losing muscle mass vs fat mass, and how the human eye can detect very subtle changes in your body shape that can play tricks on your mind if you’re not prepared to deal with the visual changes that come with dieting and training.

John

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Filed Under: Muscle Building, Podcasts, Uncensored Podcasts S01 Tagged With: , , ,

Getting In Contest shape: Interview With Erik Ledin Part 2

August 29, 2011 by

This is the second part of an interview series I did with Erik Ledin. Originally it was never meant to be a two part interview, but Erik has so much to say that we just kept going…(I’m sure we could talk for 100 hours on this topic). So this is the second part of our lengthy conversation.

Part 2 of our interview with Erik Ledin

Today we talk about supplements, and what might be useful.

Expecting perfection will only set you up for disappointment. Setting realistic goals with realistic expectations is important to being in a positive mindset.

You also have to realize that the leaner and sharper you get the harder and harder the path becomes. The process might be the same, however you will discover that going from 25% bodyfat to 15% bodyfat feels much easier than going from 15% bodyfat to 8% bodyfat.The actual number of pounds lost might actually be less, but the effort increases exponentially.

We’ll also discuss metabolic efficiency and the law of diminishing returns from doing more and more cardiovascular training. It might seem that more cardio simply equals more fat loss, but this isn’t always the case.

You also must be wary of the so called perfect time to train or eat. If you’ve heard that cardio on the morning on an empty stomach is the best time to train, but you simply cannot get to the gym in the morning, or just flat out hate working out in the morning, then you simply won’t do it. This can lead to feelings of self doubt and failure, and a mindset that it’s just too hard to get in shape or that “it’s just not for you”.

The reality is that compliance and consistency is what will win the race. That means the workout and diet must fit into your life and not the other way around.

These are all factors you must consider when you decide to change your body.

The process is actually rather simple but not necessarily easy. It requires effort and consistency, but if you stick to it you can take your body as far as you want.

John

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